The Shopify modular system offers online retailers a huge amount of leeway to realize their dream of their own online shop. After a certain time, however, many come to a point where they no longer know what to do next. The shop is no longer running smoothly and it is time to start optimizing. But where do you start?
From years of experience as Shopify experts, Eshop Guide have compiled their most efficient methods for optimizing your Shopify shop in this article. You don’t have to be an IT expert – the tips can also be implemented for you.
1. Shine with perfect SEO
You are certainly familiar with search engine optimization. SEO is divided into two major sub-categories: on-page optimization and off-page optimization. Try to make your content as structured as possible. If you run a blog, work with keywords, active language, and lots of paragraphs for clarity once we compare Shopify vs Ecwid
It is not absolutely necessary to write the perfect text. Rely on qualitative added value and no sales texts. Your shop visitors don’t want to stumble across advertisements on every corner of your blog and be asked to take an active step. It is important that you generate traffic and you can do that through informative texts. These aspects are part of on-page optimization .
In the off-page optimization it is about what happens in the background and usually requires IT expertise. However, Shopify implements all the necessary things for the technical part of search engine optimization in its system. You don’t really have to do a lot like this.
A sitemap is automatically created for you, just as duplicate content is avoided by inserting canonical tags. Shopify themes are basically structured in such a way that they have flat hierarchies. This enables Google to load your shop or your blog articles faster and to rank your online shop higher in the search results.
So try to use the means available to write creative and informative texts. Pay attention to regularity and you will be rewarded with more traffic. In addition, you can promote your articles on your social media channels, which gives you another boost.
You don’t have to use paid ads. Unlike your organic contributions, they’re not sustainable and you can achieve a lot without spending money.
2. Make your product pages clear and modern
The product page is one of the most important pages for online shops because it decides whether your shop visitor buys a product or not. There are a few different approaches you can take to get the most out of this site. But a lot depends on your industry.
For your product page to be successful, you need
- high quality product photos
- good product descriptions
- meaningful CTA buttons
- As much information as possible about shipping, delivery and their costs
When shopping online, people need a lot more clues than when shopping in a mall. What they miss most is touching the product. So make as much information as possible about your product available to your potential customers.
For example, 360 degree views put your product in the right light and show your potential customers from every imaginable perspective. Information on size information or product photos, which are put into a meaningful context, also help the customer with his decision.
Let’s say you sell necklaces in three different lengths. You can make it easier for your customers to find the right length by providing a photo of the necklace being worn at any given length. This is how the customer can see which necklace length is right for him.
To stand out from the crowd of popular Shopify themes, you can customize your product page. The Shopify App Store offers many different apps that allow you to change the structure of your product page. With this optimization you can create an individual style that will be particularly well received by your customers.
Despite the drag & drop functions that a so-called landing page builder app offers, you should still try to create a clear and tidy structure. Don’t change anything in the basics of a product page, as this can lead to unnecessary confusion for your customers. So make sure that the shopping cart is still in the top right even after your optimization, your prices are clearly communicated and that you display your call-to-action button “add to shopping cart” in a large and eye-catching color.
3. How fast is really fast?
You are now generating traffic and presenting great product pages, but you still notice a relatively high bounce rate in your analysis tools. This may be due to your loading time!
Run a simple Google PageSpeedInsights test and see how fast you do in the desktop and mobile version of your Shopify store.
Your desktop version will probably run without any major problems, as most retailers focus on that. But your mobile view of the shop is not in the green area and is more or less neglected by you. Nowadays this is considered to be much more relevant than it was a few years ago, because more and more people are surfing online shops using their smartphones or tablets and making purchases with them.
That is why it is particularly important for you as an online retailer to take a look and use Google’s speed test. This will show you a breakdown of the problems found. Take these tips to heart and implement them. With the speed optimization you can win back your lost mobile customers pretty quickly.
Another step to slow down the loading speed is to set it to less. Try to build your shop in such a way that you only have to use a few apps. So right from the start, think about which theme and its circumstances best suit your project, because this will save you a lot of unnecessary apps.
4. Build trust in your customers
From the first second that an interested person spends shopping in your online shop, they should feel safe. Trust is one of the most important characteristics of a professional online shop. You will only be able to win over potential customers with transparency.
Honesty and openness are a problem for many, but mostly only when they have something to hide, right? If you play with open cards from the start – and you should definitely be in order to be successful at all – it shouldn’t be a problem to entrust all the necessary information about yourself, your shop and your products to your customers.
Create an “About Us” page where you can talk about the philosophy and values of your company. The customer wants to know who they are actually buying from and what they are getting into when they leave their money in your till.
If your products are manufactured in a certain way or if you rely on organic farming and sustainable production, then let your shop visitors know about this too. You can do this on specially created pages, list it under your philosophy or with additional information, for example with nutritional information, directly on the product page.
The idea of transparency should also be reflected in your pricing policy. Be open and visible to all about how your product prices are composed and, above all, how the delivery and shipping costs arise.
Convincing customers of yourself and gaining their trust also works with seals of approval. If you don’t have one yet, you should apply or get certified as soon as possible. 68% of German consumers are not sure what exactly each individual seal stands for , but they still help them with orientation.
On the one hand you can score points with, for example, Fairtrade, organic, Oeko-Tex and Stiftung Warentest seals, on the other hand you can also score with seals that convey to the customer that it is safe to buy in your shop.
According to the DsiN Security Index 2019, 56% of their respondents pay particular attention to quality seals in online shops. You can therefore use certificates from, for example, Trusted Shops, Händlerbund or Protected Shops.
Secure payment methods play a crucial role for general security and trust. If you make many different methods available to your customers, this also contributes to their usability, among other things.
5. Make it easy to shop with you
The already mentioned usability is especially of great importance for young online shoppers and the “in between” shoppers. Because a shop looks significantly different on the smartphone when on the move than on the desktop at home. However, your online shop is not directly user-friendly because you provide a mobile version, but only when you focus on your customers.
To get a better understanding of your shop visitors, it is helpful to watch a friend click their way through your shop. This will help you understand what he’s looking for and what interests him most. This allows you to start and improve on the areas where you can’t click through.
But basically try to make your site as simple as possible. Selected themes, which inherently have a flat page hierarchy, will help you with this. This is not only good for your SEO, but also for your customer. The Shopify themes of Out of the Sandbox are there a great help.
The easier a customer clicks through your category and product pages to the shopping cart and checkout, the better for you. So remove unnecessary stumbling blocks that could interrupt this flowing process.
Also implement a filter and search function on your category pages so that shop visitors can find their desired product more easily.
Above all, you should let your customers make their own decisions. Offer them many different options for their payment and shipping of the products. If a customer has the choice between credit card, PayPal, Klarna and prepayment, then just like when choosing the right shipping service provider, they will make the choice that they think is best for themselves.
Without IT know-how to an optimized Shopify shop
If you take all these aspects to heart, you are guaranteed to have a beautiful and, above all, optimized shop. With Shopify, even those with no IT experience can start an online shop. These tips for optimizing your shop clearly show that you don’t need to program anything or know any HTML codes in order to offer your customers a professional shop.
Remember, the most important thing is to see everything from the customer perspective. Your shop shouldn’t please you and your employees, only the shop visitors.
Therefore, do without unusual things that you might find useful and instead incorporate functions that are really useful for the customer. Otherwise, the following always applies: trying is better than studying!
Especially at the beginning of an online business, it makes perfect sense to try out a few things and to have the courage to make changes. It is not a problem to admit to yourself that you don’t know where to start.
Experienced Shopify experts will help you focus and discuss your problems with you and the options for eliminating them. Because that’s what they’re there for.